I Don't Know What This Is

I found this picture in a Stuff men's magazine when I was in high school. There was no explanation elsewhere in the magazine, there was nothing on the opposite page associated with it.  (The words on the side just say the name of the photographer.)  It is a complete and utter mystery to me what this advertisement is for, who paid for it, why it was in a men's magazine, or why I was reading a men's magazine in high school.

A copy of this picture is framed in my childhood bedroom. If you have any information about this puppet chicken, or what he did to my doggy, please let me know.